Civics: Michelena
Analyzing Campaign Ads
First, go here to read this lecture on campaign ad strategies.
Next, go to this site: http://www.livingroomcandidate.org/
Watch the ads already selected for you. For the last five, you may watch any ads you would like. Answer the questions at the bottom of the chart.
Use the notes from Tricks, Techniques, and Strategies used by Politicians in campaign ads to fill out the following:
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Name of Ad: |
Year & Candidate Running: |
Strategies employed: |
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1952
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Eisenhower (R), "Ike for President" |
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1952
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Eisenhower (R), "The Man from Abilene" |
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1960
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Kennedy (D), "Kennedy Jingle" |
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1964
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LBJ (D), "Daisy" (Peace Little Girl) |
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1968
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Nixon (R), "The First Civil Right" |
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1976
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Carter (D), "Essence" |
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1984
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Reagan (R), "The Bear" |
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1984
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Reagan (R), "Prouder, Stronger, Better" |
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1992
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Clinton (D), "Journey" |
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2000
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GW Bush (R), "Really MD" |
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Name of Ad: |
Year & Candidate Running: |
Strategies employed: |
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Of the ads viewed, which two did you like best? Specifically, why?
Which of the two ads were probably most successful for their candidate? Why? Note the strategies used by the candidate. Were the two ads positive or negative?
Which of these ads do political scientists consider classic? Why?
